The McGrath Foundation today unveiled its ‘Summer of Pink’ campaign with 13 iconic brands joining forces showing that pink is the colour of care this Breast Cancer Awareness Month.  

Throughout October, Aussies will be able to buy select pink products from much loved brands with 100% of profits donated to the McGrath Foundation to fund McGrath Breast Care Nurses across the country. 

With 58 people diagnosed with breast cancer every day, selected pink products from Ralph Lauren, The Athlete’s Foot, The Upside, Budgy Smuggler, LEO LIN, Boody, Institchu, Nala, Cygnett, Maria Nicola, Buj, Olssens and Jim Barry Wines will help the McGrath Foundation work towards its goal of ensuring no one misses out on the care of a breast care nurse.  

McGrath Foundation Ambassador & Director Tracy Bevan is thrilled to be launching the campaign, “It’s always humbling to see such beloved brands go pink to support the McGrath Foundation. We are so excited to have so many incredible pink products available this Breast Cancer Awareness Month supporting the Foundation.  

“Think of the Summer of Pink as your guilt-free shopping spree, knowing that every product you buy from the Summer of Pink range will help fund McGrath Breast Care Nurses across Australia,” continued Bevan.  

To help Australians improve their breast health understanding, the McGrath Foundation’s ‘look, feel, learn’ steps on how to perform breast checks are also included on a specially designed swing tag for each of the hero Summer of Pink products.  

All funds raised from the Summer of Pink campaign will go towards funding McGrath Breast Care Nurses who provide free care and support in communities across Australia.