There are many things that make a partnership great – brand alignment, mutual value and trust being just a few, but to us, a great partnership so much more. A great partnership has people at the heart, filled with incredible passion and a desire to not only achieve their personal business goals, but make a positive change while they’re doing it. It’s this passion that underpins all our partnerships and it’s a connection we’re always overjoyed to foster.
All these things, and more are true of our partnership with bp. We’re so proud to have been partnering with bp since 2013 and our connection and the value we’ve each brought to the partnership has gone from strength to strength.
Between the 23rd of July and 27th of August when you pop into your local bp you’ll notice things are looking pinker than usual. We always say “everything is better in pink” but we’re overjoyed to see bp and their incredible suppliers Asahi, CCEP, Lactalis, Bega, Frucor, Unilever, Pacific Optics, Snack Brands, Mondelez & Mars embracing that mantra too. When you pickup a participating product in store before the 27th of August 10c will be donated to the McGrath Foundation and will help us take one step closer to reaching our goal of 250 McGrath Breast Care Nurses by 2025.
We’ve loved watching bp stores embrace the campaign in their own unique and special ways this August, the campaign means so much to so many but for store manager Veronica Merritt from bp Kearney Springs it’s very close to home. Veronica lost her daughter Leticia to breast cancer so in her honour, and to promote the campaign she’s gone above and beyond pinking up her store!
Not only will you see some pinked-up shelves when you’re in store, but you might also see a couple of familiar faces. In branches across the country this month you’ll come face to face with our incredible McGrath Breast Care Nurse, Joylene, and her patient Emily. There’s no denying that the bond between Joylene and Emily is extra special, but we were so touched to be in the room when Emily and Joylene met with the bp team in Melbourne last week. It’s these internal engagement sessions that truly foster the connection between our partners and the incredible care our McGrath Breast Care Nurses provide to families across the country every single day.
When we asked the team at bp what it was about our partnership made them particularly proud Anastasia Angelatos shared “It would have to be the longevity of the partnership, bp are very proud to be a longstanding partner of the McGrath Foundation. And not to mention the love our corporate and store staff have for the Foundation; we are all so proud to be working together to help the McGrath Foundation work towards their mission of ensuring that no one misses out on care.”
McGrath Breast Care Nurse, Cath
The support we receive from the incredible team at bp doesn’t end in August, since 2020 bp have also been funding McGrath Breast Care Nurse Cath Healy. Cath is based in Moorabbin Victoria and supports families experiencing breast cancer at Monash Health. Cath has been part of the McGrath Foundation team since 2015 and a registered nurse since 1997 and has a Masters in Breast Care Nursing.
“The most important thing I do for my patients is provide support and care co-ordination so that the client feels they always know what is happening next, who to ask any questions to and what resources are available to them” Cath shares.
A very special thank you to the incredible faces behind the partnership; Diana Hall (VP Marketing, Mobility & Convenience, AsPac), Anastasia Angelatos (Community & Marketing Activation Advisor), David Lang (Merchandising Manager ANZ), Romalie Cascini (Senior Category Lead ANZ), Cindy Truong (Category Lead) and Kristina Skipina (Category Coordinator). And to their incredible suppliers who are behind us this August Asahi, CCEP, Lactalis, Bega, Frucor, Unilever, Pacific Optics, Snack Brands, Mondelez & Mars.
Participating products include Schweppes Zero Sugar Pink Lemonade, Cool Ridge water, Dare, Magnum, Thins Himalayan Pink Salt chips, Cadbury Twirl Bites, Snickers King Bars, Powerade ion4, V energy drinks and Oak 600mL varieties. Find your nearest bp branch here.
